Background
In early 2019 Learn Local conducted a study to identify opportunities to increase community participation in Learn Local pre-accredited courses and in doing so identified:
An opportunity to give deeper meaning, understanding and comprehension of what Learn Local pre-accredited training is and the positive impact LL courses can provide for local communities.
An opportunity to provide valuable information to community groups and service providers about the Learn Local brand.
An opportunity to emphasise how the quality framework used to develop Learn Local programs makes them much more than short courses - they are reflective of the needs of community, industry and business across Gippsland, particularly in relation to Digital Literacy, Vocational Skills & Training and Language & Literacy
Purpose
With an understanding of how time pressures and demands experienced across the network of not-for-profit Learn Local providers can limit the ability to effectively market courses, Buchan Neighbourhood House submitted a proposal for CAIF 11 funding support that would help providers through the provision of a dedicated resource responsible for working with each of the providers as they promote their courses at a local level
A key component of the Love your Learn Local project was the recruitment of volunteer Learn Local Champions with whom the GLL team would support to understand each of their unique challenges and provide them with ideas, support and resources to help enhance the awareness of the Learn Local brand and courses in order to drive enrolments.
As a result of the unforeseen challenges of 2020 the focus of the Love YOUR Learn Local project has developed and has supported a number of Learn Locals throughout the Region with a range of marketing and promotional resources to promote the Learn Local brand.
